Hello,
we are
An experienced team of strategists and creatives. Born digital, at home in every medium. Doers and entrepreneurs ourselves – not just marketing talkers. We play Champions League, but embrace second-division vibes. Because we’re here for the game. For true challenges and emotions. Not for money and fame.
Nous sommes de Hambourg Sankt Pauli.
OUR
PLAY
GROUND
We help other teams unlock the full potential of their brands – or build entirely new brands and businesses. From brand strategy, design, communications and social media to digital products and platforms that win hearts and championships. And we’re on the pitch ourselves with own startups which makes us truly unique and credible partners and supporters.
Never trust an agency with two left feet.
AUDI AG
VORSPRUNG. POWERED
BY BRAND STRATEGY
AND MANAGEMENT.
Since 2013, we have been supporting the Makers of Vorsprung in strategic brand management, communication, and transformation in the age of e-mobility and digitalization. Together, we create big ideas and match plans and put them on the road. From strategies and narratives to digital and experiential marketing formats. What a blast to play alongside such an amazing world-class brand and team. Forza!
Strategy Brand & Culture Narrative
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Experiential Marketing Audi e-tron »Meteorite« at Munich Airport – concept, architecture, design, implementation and activation
Employer Branding Strategy, website, campaign and shooting
Exhibition Design Concept, event branding, design, interactive exhibits
Brand Book Concept, design, brand narrative, editorial and shooting
HINTERLAND CAMP
TAUNUS, NOT THAILAND!
THE ’AIRBNB’ FOR OUTDOOR LOVERS.
Why travel far when adventure and beautiful nature is so close? That’s what we asked ourselves back in 2020. To make travel more sustainable and a true experience – we set out to tame “wild camping” and built Hinterland: the leading platform and app for outdoor lovers with thousands of secluded camps and cabins in 14 European countries, a vibrant community, and over 250,000 monthly active users. Howdy!
Startup Building From business idea to platform launch in just 4 weeks (MVP)
Strategic Collaboration With the makers of the legendary VW California Family
Brand & Platform Development Naming, CI/CD, service design, UX/UI and implementation
Social Media Content creation and community marketing
SÜDTIROL ALTO ADIGE
South Tyroleans at heart – 20 years of place branding at its best.
Back in 2004, we’ve supported South Tyrol in building the first ever holistic place brand in Europe to give tourism and quality products a powerful umbrella. Since then, we’ve had the privilege to work for multiple brands within the region and beyond. With the summit-chasers of the autonomous region in Northern Italy, we share big ambitions and free spirit: St. Pauli vibes in the mountains, mare e monti. That’s the way we like it!
Umbrella Brand Strategy, design and implementation with more than 100 different stakeholders and design facelift in 2018
Quality Products Brand implementation and adaption for the culinary sectors and specialties: quality made in South Tyrol
City Branding New brand strategy and design for the city of Merano – a progressive take on the umbrella brand design
Destination Brands Strategy and rebranding of regions such as Lago di Resia, Naturno and more
THE TEAM
Experienced strategists, creatives and entrepreneurs. Marcus Oltmanns is founder and head strategist. Our creative playmakers: Imke Jurok, Lesley-Ann Jahn and Oliver Raatz. Paul Straßer blends strategy talent with solid project management skills. What unites us is our love for the game, startup mindset, drive towards the goal, and a unique team spirit – on and off the pitch.
Players win games. Teams win championships.
#1
WHY ARE YOU HERE?
Every strong brand has a reason to exist – the »Why«, as Simon Sinek puts it. Not just a mission statement. Not just a tagline. A deep purpose that inspires, guides, and connects. We help brands uncover their »Why« and turn it into a powerful strategy and narrative — one that defines your brand and identity, shapes your culture and drives your business forward.
Easier said than done? Absolutely. That’s »why« we are here.
#2
FORZA DIGITAL!
Digital is not just a marketing channel – today, it’s the number #1 business driver in every industry. The future belongs to brands who own the digital game in their field. To those, people choose to engage with. We are born digital. We don’t just market, we build. Platforms, apps, ecosystems – momentum! Proof? hinterland.camp. Built from scratch and launched in just four weeks.
Start small. Dream big. Together.
#3
CULTURE? RELEVANT.
Strong brands are deeply rooted in culture. They are not just spectators or advertisers –
they contribute, connect and co-create with like-minded movers and shakers. How to get there? Through shared values, a mindset of openness and collaboration, and by unlocking the full power of social media to engage and build vibrant communities.
Let’s land your brand in culture.
#4
DESIGN RULES!
Design is identity. It speaks to who you are and aspire to be. It is the most emotional brand shaper and key purchase reason in many industries. Moreover, design is a powerful tool in the development of brands, products, and experiences. That’s why we have nurtured the interplay between strategists and creatives – “Doppelpass” is when the magic happens!
Wanna join?
#5
EMOTIONAL KLARTEXT.
Today's consumers are done with hollow marketing talk and blabla. We stand for «Emotional Klartext« — stories that resonate, spark imagination, get quoted, shared, and inspire action. What does it take? Actionable customer insights, a powerful narrative and communication strategy, and the courage to create truly iconic content moments.
Let’s cut the noise and take over the internet. Together.
Say hi…
Got a project idea in mind, or simply curious to meet us?
Excellent. Drop us a line or come by and visit us. You’ll find us on Susannenstraße in Hamburg St. Pauli, around the campfire in the Hinterland, or in the FC St. Pauli Südkurve on match days. Oh, by the way: we’ve got VIP tickets available for business talks with atmosphere ;)
We can’t wait to hear from you.
Allez, allez!